visit napa valley
Creative Direction
Graphic Design
Custom Photography & Video Production
Strategic Multi-Media Campaign
the legendary napa valley
B+D built Visit Napa Valley’s integrated brand marketing program from the ground up, unifying print, TV, radio, digital, collateral, signage, media, and the official travel website into a cohesive campaign positioning Napa Valley as a “Legendary” destination. The fully integrated effort drove significant growth in website traffic and destination revenues. The work was recognized with multiple HSMAI Adrian Awards, including Gold for the official travel website and Silver awards for both the luxury TV commercial and online destination video.
legendary napa valley
Our objective was to craft a luxury brand campaign that celebrated Napa Valley's unique blend of food, wine, and hospitality, creating an emotional connection that set the destination apart in a highly competitive market.
successful marketing & media strategy
The Legendary Napa Valley campaign combined high-impact television advertising with a comprehensive full-funnel digital media program to reach affluent travelers and bring the destination's iconic food, wine, and lifestyle experiences to life.
Flavor napa valley
At B+D, we had the pleasure of branding and launching the first-ever Flavor! Napa Valley, a weekend-long food and wine festival held throughout Napa Valley and centered at the Culinary Institute of America. The initial branding and campaign development began with photography and video featuring some of Napa Valley’s top chefs. A comprehensive multimedia campaign ran in key drive and fly markets, inspiring affluent travelers to book the ultimate food and wine getaway during the event. As a result, we continued to modify the campaign and generate increased performance over five years.