Pebble Beach Concours d'Elegance

pebble beach concours

Creative Direction
Design & Branding
Email Marketing
Strategic Media
Social Media

unmatched tradition of automobile excellence

The Pebble Beach Concours d’Elegance is the world’s premier celebration of the automobile. Each year, the finest collector cars gather on the 18th fairway of the Pebble Beach Golf Links to compete to be named Best of Show — the ultimate award for automobiles. The challenge, however is keeping the magic of Pebble Beach Concours d’Elegance alive throughout the year. With a new website, custom designed INSIDER publications, video content, and a robust social media strategy, the Concours’ continues to see engaged audiences throughout the year.

Social Media Strategy & Custom Content Creation

Since 2019 B+D has managed and implemented a comprehensive social media strategy with custom content and tactics to engage target audiences. In 2025, Instagram audience growth surpassed 9% with over 3 million impressions, and Facebook audience grew 3% with nearly 9 million impressions. All of which was achieved with an organic social media strategy and plan.

Pebble Beach Tour d’Elegance

An exhibition of elegance in motion, the annual Pebble Beach Tour d’Elegance presented by Rolex features more than 150 Concours entrants seeking to prove they are roadworthy and gain an advantage in the Concours as they trace a scenic route on Highway One. To keep the excitement going, this custom video was shot, edited and pushed out on social channels the same day of the event.

INSIDER Magazine

The INSIDER offers an in-depth discussion forum for connoisseurs, collectors, celebrities and leading auto professionals who share a passion for the Pebble Beach Concours d’Elegance. Features include behind-the-scenes articles written by leading automotive experts giving exclusive commentary on the world of the automobile.

The start of the tour

Amanda Stretton, Pebble Beach Concours Master of Ceremonies, takes a stroll around the Start of the Tour d’Elegance and has a chance to see two of the 2024 official poster cars — the 1955 Maserati A6GCS/53 Frua Spider and the 1970 Lancia Stratos HF Zero.

official program

Designed and produced the Pebble Beach Concours d’Elegance official program, crafting a refined editorial experience that reflects the prestige and heritage of the world’s premier automotive event. From concept through print, every detail—from typography to paper selection—was carefully considered to elevate storytelling and enhance the collector experience.