discover crystal river
Creative Direction
Graphic Design
Custom Photography & Video Production
Strategic Multi-Media Campaign
discover Florida's soul in crystal river
Discover Crystal River is a laid-back Florida destination known for its crystal-clear spring-fed waters, coastal scenery, and abundant wildlife. As the Manatee Capital of the World, it offers a rare opportunity to swim alongside these gentle giants, as well as enjoy kayaking, boating, and year-round exploration of Florida’s natural beauty in the communities of Crystal River, Homosassa, Inverness, and Floral City.
To showcase the destination’s unique appeal, we launched the “Step Into Awesome” brand campaign and executed a comprehensive multimedia strategy. High-impact television advertising generated broad awareness, while a full-funnel digital media campaign drove engagement, visitation, and hotel bookings throughout key drive markets, with a strategic focus on increasing off-season travel.
the manatee capital of the world
This fully integrated destination campaign inspired visitors to discover untouched Florida with exciting adventures around every corner Crystal River and the surrounding towns. Watch how the brand comes to life in this video.
full-funnel digital campaign
From awareness to booking, we used targeted, high-intent digital advertising to capture consumer interest, encourage engagement, and increasing visitation using a combination of paid digital and social media.
inspire guests with the official visitor guide
Create the ultimate visitor experience by inspiring travelers to discover everything there is to see and do. Showcasing the destination's diverse attractions, activities, dining, and hidden gems, the Visitor Guide serves as a powerful tool for increasing in-market spending, extending stays, and encouraging return visits.
