carmel culinary week
Creative Direction
Design & Branding
Email Marketing
Website UX & Design
Strategic Media
Social Media Strategy & Creation
the art of the plate
B+D took Carmel Culinary Week from an idea to a premier annual food and wine festival that showcases the best of Carmel-by-the-Sea's vibrant culinary community. Featuring celebrated chefs, local restaurants, and world-class wineries, the event has quickly become a highly anticipated destination experience. The integrated marketing campaign combines compelling storytelling, premium photography, and cinematic video with a full-funnel mix of traditional and digital media to drive awareness, engagement, and visitation.
carmel culinary Week
Experience the Art of the Plate at this festive, week-long celebration with expanded village-wide events set in some of Carmel’s most scenic and whimsical locations —along with immersive food and wine experiences, curated menus, and special offers at more than 30 participating restaurants.
responsive logo solution & signature event logos
We developed a comprehensive brand identity system for Carmel Culinary Week, anchored by a primary event logo and a suite of supporting versions with and without the date for use across advertising, collateral, signage, credentials, and other marketing materials. After establishing names for the village-wide events, we created a distinctive visual identity that combines vibrant colors, expressive typography, and a unique personality designed to reflect the spirit and energy of the event.
INTEGRATED MARKETING
& MEDIA CAMPAIGN
A robust mix of linear and connected TV targets drive, fly, and local markets to build broad awareness and generate excitement. Complementing these efforts, a comprehensive digital and paid social strategy leverages both prospecting and remarketing tactics to drive engagement, consideration, and ticket sales. Direct marketing further motivates audiences to join the celebration and book Carmel hotels and inns for convenient access to all the festivities.
